Edited by Jeffrey Ruoff

978-1-908437-02-0 (paperback)
978-1-908437-03-7 (hardback)

£19.99 (paperback), 274 pages
£50.00 (hardback), 274 pages

St Andrews Film Studies, 2012


Coming Soon to a Festival Near You: Programming Film Festivals


**Please note that the paperback version of Coming Soon to a Festival Near You: Programming Film Festivals is currently unavailable…. check back here for updates on availability.** 

This is the first scholarly anthology to examine the fundamental role of programming in film festival culture. Featuring contributions from an impressive range of scholars and festival programmers the book makes a valuable contribution to the growing field of film festival scholarship.


Mahen Bonetti, Marijke de Valck Gönül Dönmez-Colin, Zoë Elton, Marcin Gizycki, Sayoko Kinoshita, Sangjoon Lee, Toby Lee, Skadi Loist, Gerald Peary, Richard Peña, Jeffrey Ruoff, James Schamus.


Introduction: Programming Film Festivals (Jeffrey Ruoff)

Part I: Finding Audiences for Films

1. Finding Audiences for Films: Programming in Historical Perspective (Marijke de Valck)

2. Memories of a Film Festival Addict (Gerald Peary)

3. Just What Is It That Makes Today’s Animation Festivals So Different, So Appealing? (Marcin Gizycki)

4. See Here Now: Festival Red Carpets and the Cost of Film Culture (James Schamus)

Part II: Finding Films for Festivals

5. Setting the Course: Directors and Directions at the New York Film Festival, 1963-2010 (Richard Peña)

6. Festival, City, State: Cultural Citizenship at the Thessaloniki International Film Festival (Toby Lee)

7. Film Festivals in Turkey: Promoting National Cinema While Nourishing Film Culture (Gönül Dönmez-Colin)

8. 24 Hours @ 24FPS: A Programme Director’s Day (Zoë Elton)

9. Programming the Old and the New: Bill and Stella Pence on the Telluride Film Festival (Jeffrey Ruoff)

Part III: Programming Identity and Themed Festivals

10. A Complicated Queerness: LGBT Film Festivals and Queer Programming Strategies (Skadi Loist) 11. It’s ‘Oscar’ Time in Asia!: The Rise and Demise of the Asia-Pacific Film Festival, 1954-1972 (Sangjoon Lee)

12. Programming African Cinema at the New York African Film Festival (Mahen Bonetti)

13. The Spirit of the Hiroshima International Animation Festival, 1985-2010 (Sayoko Kinoshita)


Chris Fujiwara (Artistic Director, Edinburgh International Film Festival)

This is an outstanding anthology of work on film-festival programming. Combining theoretical and historical overviews with detailed studies of individual festivals and personal testimonies from experts long associated with film festivals, the book makes a thorough, wide-ranging and insightful effort at covering a field that has been significantly neglected in scholarship. As the first book to make film-festival programming its main focus, the book should be considered an essential contribution to the growing body of published work on film festivals.

Richard Porton (Cineaste)

By focusing specifically on programming strategies, Coming Soon to a Theatre near You gives a new twist to the frequently discussed topic of film festivals as ‘alternative distribution networks’. The book makes a distinctive contribution to the field by fusing certain preoccupations in the burgeoning area of festival studies with the intricacies of programming.

B. Ruby Rich (Professor of Film and Digital Media, University of California, Santa Cruz)

Jeffrey Ruoff has tracked down  film festival insiders as well as key researchers in the emergent field of film-festival studies. The combination makes for a valuable synergistic anthology that lays bare the inner workings of a world too often trivialized or deified by those who don't realize what transpires 'behind the curtain.' This important collection raises the bar on festival writing, interrogates questions of taste and marketing, and offers a model for the next stage of study.


Further reviews:

Review in Filmkrant (Dutch language) by Joost Broeren: http://www.filmkrant.nl/TS_april_2013/8842

A review of Coming Soon appeared in Dutch in Tijdschrift voor Mediageschiedenis 15 (1) 2012, Peter Bosma, pp. 141-142: http://www.tmgonline.nl/index.php/tmg/article/view/18/15

Festival programmer Sean Farnel mentioned the book favorably in his February 6, 2013 essay published in Indiewire, “Fair Trade for Filmmakers: Is It Time For Festivals To Share Their Revenue?”, http://www.indiewire.com/article/fair-trade-for-filmmakers-is-it-time-for-festivals-to-share-their-revenue/.

A review also appeared on Film Festival Summit: http://filmfestivalsummit.com/PDF/Book_Review_8-7.pdf